Remembering the Love of Subaru

Have you ever asked a Subaru owner what they think about their car? Or if they like their Subaru?  I swear every Subaru owner that I've ever known loves their car and would stand by their word that a Subaru is the best car ever built!  With their powerful "love" ads, they do a pretty good job of making you believe that yourself.  Subaru does a powerful job of really connecting to people emotionally through a few very simple, yet powerful, concepts.  Love, loyalty,  family, and nostalgia are just a few that they have been known to use to connect with people.  

They use commercials like these to make people remember the "good times."  Here they use the scenario of a high school reunion bringing up feelings about the a man's first love.  We see him there with his current girlfriend or wife but as soon as another woman(with her new beau) enter the room, the man automatically flashes back to his high school years, spending the time with her.  All the flashbacks bringing up the "good times" but at the end we realize it was his first Subaru that was his first love...not the woman, she was just the trigger.  The commercial transitions to the man and his lover arriving at home, happy as can be and in love, and in his driveway is parked his "first love," his first Subaru.  A brilliant combination of love, family, comedy and nostalgia.

This is probably my favorite Subaru commercial ever.  As a owner of two dogs, I am a sucker for anything with dogs in it, especially puppies.  The one problem with dogs, is they never last as long as we do.  They truly do become your best friend and it is more than heart breaking when you lose them, but they journey and the life you spend with them, make it all more than worth it.  Subaru does an excellent job of showing this and pulling on these heart strings.  They show a man pull up in his Subaru with his brand new chocolate lab puppy, just him and his dog.  Cut to the next scene, and he pulls up in the same Subaru, to the same spot, but this time he has met a woman and the dog has gotten a little older.  Cut away to the final scene and the man pulls up in the same Subaru, with the same woman, to the same spot but this time with a baby and the same dog but a lot older  and with a lot more grey.  The dog exits the Subaru and runs to the house the same way as always.  Once again a great job of tying in family and love.  They make you feel like a Subaru will be around forever, just like a part of the family.  Your Subaru will always be there for you, will always remind of your dog, family, and all the good times that come with it.